Ashland Gravil
Hi there! I’m Ashland Gravil. I am a passionate designer, artist, creator, and thinker. Along with my excellent communication skills, both written and oral, I am interested in executing projects, writing press releases, and strengthening my programming skills. My interests in design specifically include technological design, UI/UX design and graphic design.
Experience
PwC Externship
Analyze and evaluate challenges from non-profit organizations using consulting frameworks to help solve important business problems such as development, impact assessment, policy issues, and strategic positions.
Product Strategist Intern
Conducted in-depth research of higher education learning with internal and external stakeholders to implement new strategies in product development at a growing EdTech company.
SharePoint Online Developer Intern
Assessed the current site landscape, subsites, content and permissions to design the site with a simplified layout within the Clinical Supply Strategy and Management (CSSM) line.
Career and Technical Education Summer Intern
Assisted the LaunchEd program in the areas of diagnosing non-functioning devices, cleaning and preparing devices for distribution and inventory tasks that has helped schools prepare for the upcoming school year. Helped foster an increase in student interaction, boost employee and student leadership and create efficient learning opportunities.
Barista and Food Server
Communicated clearly and positively with coworkers and management while maintaining high standards of customer service during high volume, fast-paced operations. Following procedures for safe food preparation, assembly, and presentations under company guidelines.
Leadership and Professional Development
Marketing Director
Stimulate awareness of ALPFA throughout UF by creating slides for the Business School TV and Undergraduate Newsletter while creating content for ALPFAUF social media platforms.
Design Summit
Developed user interface skills through in-depth portfolio reviews. Researched emerging markets and factors that influenced it such as: developing infrastructure, language diversity, extreme gender disparities, etc.
Education
University of Florida
Skills
- Certified Internet Web Professional (CIW Internet business associate),
- Microsoft Office 365 Suite
- Adobe Certified Associate
- Persuasive Messaging
- Public Speaking
- Microsoft Sharepoint Designer
- Content Strategy
Portfolio
Pfizer Summer Student Worker Program
I assisted Pfizer by working with the Clinical Supply Strategy & Management line, to create a better user interface for their SharePoint site. My role included: an assessment of the current site landscape, sub-sites, pages, content and permissions, and working with content owners to clean up existing content. To respect NDA policies, certain content has been omitted.
View
Turnitin Product Strategist
One of my roles included an investigation into PeerMark, a foundational product at Turnitin that has gone through all life-cycle changes. I created a summative report and analysis of potential features that will help PeerMark remain a market leader in the industry. To respect NDA policies, certain information and data has been omitted.
View
MealKit Delivery Service
I participated in creating an advertising strategy for Home Chef, a meal-kit and delivery service. My role was, but not limited to: researching data that is going on within the industry and company to create a comprehensive situation analysis. I identified the problems and opportunities to create an opportunities recommendation.
View
Graphic Design Content for ALPFA
As the marketing director for ALPFA UF, I created graphic designs to be posted on social media sites such as Instagram, Linked, Facebook, and GroupMe. From our interactions on Instagram, I looked into the insights and analytics to see how the branded content increased user engagement.
View
Tesla Brand Analysis
In Progress: I developed a social media marketing plan with a focus on branding, and the impact of social media on a brand. My role was, but not limited to in-depth research to complete a situation analysis on the marketing trends that is influencing the market position of Tesla. I researched the social media zones of Tesla, to then help my team create a social experience strategy.
View
Press Release + Business Analyses
My trade journals press releases and business analyses using advertising strategies
View
Content Marketing Strategy
My content marketing strategy campaign for 'Midnight Cookies', a local cookie shop.
View
Place-Based Branding
My place-based branding piece on the Multicultural and Diversity Affairs at the University of Florida
View